Selden Market Introduces New Businesses in Downtown Norfolk


Two years after an explosion caused extensive damage at the Selden Arcade in Downtown Norfolk, a dozen new businesses are preparing to move-in.

“I’m really, really excited to be able to share that news with everyone,” says Careyann Weinberg with Selden Market.

Selden Market is an initiative from the Downtown Norfolk Council and branding agency Grow. The concept — creating a spot for new or emerging businesses to test out their products in a low-risk environment. Some will be newer, “incubator”, businesses with six-month leases. Others will be “mentor” shops with one-year commitments. Organizers announce the first 12 storefront tenants Wednesday.

“We have donuts, we have jewelry, we have art,” Weinberg says.

Sam and Cori Werrell will launch a woodwork art business, Werrell Woodworks.

“It was extremely exciting because we’re going to have to hire people. We’ve never done that. It’s just been us two, so it’s definitely very exciting and we’re filled with hope about it because it seems like the sky’s the limit on it,” Sam Werrell says.

Regina Hark will offer specialty chocolate and nuts from her business, Merchant’s Reserve. Hark is a local importer.

“It really gives you the courage to go forward and grow your business more aggressively than maybe you would have on your own,” she says.

The market will also include shops selling coffee, leather, tea, soap, clothing, toys, and gifts. Pop-up shops with weekly or monthly leases will rotate in-and-out of the market, with the first group set to be announced later this month.

Selden Market storefront tenants include:

Doughminion – Doughnut shop with a modern twist, featuring both classic and one-of-a-kind flavors.

Flutterby Soap Company – Handcrafted vegan soaps, lotions, and other skincare products – using high quality essential oils and butters.

Food, Clothing & Shelter – A curated retail experience where culture and community meet.

Hummingbird Chocolate & Tea Room – Elevating your tea and chocolate drinking experience.

LORAK Jewelry – Modern jewelry store known for in-house designed and crafted jewelry collections and unique engagement rings.

Merchant’s Reserve – Exceptionally sourced nut, chocolate and specialty food gifts – reserved just for you.

Thank You Gift Shop – An extension of Thank You Gallery that aims to provide customers with a hand-curated selection of unique and limited goods.

P.O.P. – Enriching children’s lives through the Power of Play.

Velvet Witch – A curated gift shop carrying products for healing of the mind, body and soul.

Vessel Craft Coffee – A coffee bar featuring ethically sourced coffee, cold brew, brew gear and world change.

Werther Leather Goods – Quality leather bags and wallets, made locally.

Werrell Woodworks – A modern decor store with products for your business and home to create a unique and memorable space.

The hope is that businesses will eventually grow into street-front properties, making space for other entrepreneurs.

“Really just trying to create this vibrancy in all of our downtown, push so that these businesses do grow, do do bigger things and help fill all of our vacant spaces in downtown,” Weinberg says.

The market will connect to the Slover Library and the new hotel, The Main. It opens on October 4 and project leaders are still accepting applications.

Eighteen initial pop-up businesses have also been selected to join the 12 tenants.

The Selden Market Pop-ups include:

ADHD Driven — A curated boutique of handmade clothes and goods made with love, good intention and eclectic vibes

Art Crush — Boutique specializing in handmade and hand-painted wearable art

Color Fleur — Upscale indoor garden boutique that combines a love of nature, art and interior décor

Crumbsnatcher Cafe — Homemade, healthy and delicious gourmet pet treats

Davenport Designs — Handmade fine jewelry with a simple, quirky twist

For All Handkind — A collective that connects artists with the community through hand-crafted glass objects. 10% of each artist’s sales go directly to a charity of their choosing.

In Her Nature — Traveling boutique that offers clothing and accessories that are stylish, easy to wear and won’t break the bank

In Mind Vintage —  Curated vintage menswear including t-shirts and outerwear from the 1950s to the 1990s

Maple & Belmont — A creative studio born out of a deep passion for hand lettering. Products are screen printed by hand and include art prints, stationery, textiles and more.

Norfolk Growler Company — Combining form and function through handmade ceramic growlers inspired by the traditions of Norfolk

Say Possible Socks — A sock brand focused on the art and design of legwear, featuring unique styles and custom service

Spotted Fig Pastries — A small batch bakery dedicated to crafting splendid, seasonally-inspired desserts

STEEZ Premium — A lifestyle label staying true to premium design through clothing, goods, and content

Studio 336 — Mugs, banners, decals and apparel with a dose of encouragement

Studio Posy — Unique floral design, elegant custom terrariums and botanical-inspired gifts

Twittering Bird — Prints and gift items featuring playful illustrations of beloved Virginia cities

Unbaked — Small-batch, made-to-order, edible cookie dough with unique flavors that are a treat to everybody’s inner child

Waffletina — Norfolk, Va.-based pop-up serving liege waffle sandwiches

Find out more here.