Norfolk Premium Outlets is adding another retailer to its ever-growing roster.
Fashion retailer H&M is opening a new location at the outlet mall on Thursday, March 15.
Along with collections for men, women and teens, the new store will have the H&M Kids Collection for newborns to 14 year olds.
H&M says it hired 20 new workers for the store.
To celebrate the opening, H&M says the first 200 people through the door will be offered an “H&M Access to Fashion Pass,” which is valued from $10 to $300.
The store is scheduled to officially open at noon on March 15.