Local Tourism Programs Receive State Matching Grants

Several Hampton Roads tourism programs are getting a boost in marketing money.

Gov. Terry McAuliffe announced Tuesday that 43 local tourism initiatives will share $927,000 in matching grant funds. The grants are designed to help these entities attract more visitors.

Through the Virginia Tourism Corporation’s (VTC) Marketing Leverage Program (MLP), local organizations must match the state grant funds by a minimum of two to one to support marketing projects in order to receive the funding.

“The grants offered by the Virginia Tourism Corporation’s Marketing Leverage Program provide tourism businesses with a powerful funding resource to market themselves to travelers both across the United States and internationally,” said Governor McAuliffe. “These funds provide localities and businesses across the Commonwealth with the necessary resources to continue to attract visitors and increase demand for Virginia products in the global marketplace. We will continue to support and expand our tourism outreach to spur growth for our communities and small businesses as we build the new Virginia economy.”

The following Hampton Roads area programs were awarded grants:

2016 Norfolk Festevents Marketing Norfolk Festevents, Ltd. $ 50,000
America’s Historic Triangle Welcomes American Revolution Museum At Yorktown Jamestown-Yorktown Foundation, Inc. $ 50,000
Coastal Virginia Social Media Marketing Campaign Coastal Virginia Tourism Alliance $ 6,665
Coastal Virginia: The Birthplace of American Cuisine Professional Hospitality Resources, Inc. $ 50,000
Virginia is for “Opera” Lovers: Fall in Love with Opera AND Virginia Virginia Opera $ 50,000

Click here to see the complete list.

The next round of VTC Marketing Leverage Program grants are now open and are due on November 30, 2016.

Several different Hampton Roads program received grants from VTC this past spring.