Things are about to get crafty at MacArthur Center in Norfolk.
“For All Handkind Collective” is the winner of the Battle of the Pop-Up.
Founded by artists Gayle Forman, Kimberly McKinnis and Kelsie McNair, the pop-up shop will open at MacArthur in June. Look for the new store on the second floor in the center court, just across from LUSH.
As the winner, they receive a rent-free space for four months, free utilities and a merchandising package that includes signage, table-printed displays and graphic design services.
The collective gives other local “makers” a spot to sell their handmade goods — everything from glassware to jewelry. And a portion of the artists’ sales is donated to a charity of their choice.
“We are beyond excited to have a place where local artists can connect directly with the community,” said co-founder Kimberly McKinnis. “We also can’t wait to bring our hands-on crafting experience to MacArthur Center! Everyone loves our Crafternoon workshops – they are perfect for the mall and everyone is invited to join in the fun and create together! We have something for makers of all ages.”
MacArthur Center created the pop-up challenge as an opportunity for entrepreneurs. “We had many entries and are thrilled to have For All Handkind open their first shop in MacArthur Center in June to help them boost the profiles of other artists and makers in our community,” said Karen Husselbee, MacArthur Center’s marketing director.