TASTE to Relocate Corporate Headquarters to Virginia Beach

TASTE, home to gelato, gourmet sandwiches, specialty foods and more, will relocate its corporate headquarters to Virginia Beach.

The company purchased 1391 Air Rail Ave. in Virginia Beach. The building will be comprised of corporate offices, catering kitchen and a warehouse.

The new location will support the seven existing TASTE locations at Bayville Farms, Hilltop and the Oceanfront in Virginia Beach, Greenbrier in Chesapeake, City Center in Newport News, Harbour View in Suffolk and Larchmont in Norfolk, where the company also operates Borjo Coffeehouse in the Old Dominion University Village.

New TASTE locations are planned for 21st Street in Norfolk in the spring of 2017 and at Libbie & Grove in Richmond in the spring of 2018.

“TASTE is an iconic business in the region, and we are proud to be home to its new corporate headquarters,” said Virginia Beach Economic Development Director Warren D. Harris. “This business, which has been around for decades, has been reimagined by the Pruden family, and now is an example of a stellar brand with consistently fresh and innovative products.”

According to the press release, the relocation of TASTE’s corporate offices, catering kitchen, warehouse and e-commerce functions will bring approximately 40 jobs to the City of Virginia Beach, at least eight of which will be new. Local TASTE lovers can celebrate the fact that this new HQ allows TASTE to project a growth plan that doubles the number of locations and increases the number of employees.

The company, originally founded as a single wine and cheese shop in 1973, has grown to seven locations throughout Hampton Roads.