The Colonial Williamsburg Foundation is set to unveil its first-ever Super Bowl commercial. The ad, in which former NBC Nightly News anchor Tom Brokaw also makes his first Super Bowl ad appearance, is a powerful walk backward through America’s past. The ad is part of Colonial Williamsburg’s ongoing campaign challenging Americans to put today’s headlines into historical context.
The ad will feature emotional images of presidents, innovators, accomplishments and seminal events, as well as a thought-provoking depiction of the World Trade Center rising from the ashes of Ground Zero.
Brokaw lent his distinctive voice to narrate the commercial, which will be broadcast in the New York, Philadelphia and Washington, D.C. markets on CBS during the Super Bowl. The 30-second spot, which will be complemented by an extended 60-second online version, lays the foundation for a national conversation by proclaiming the heart of America was forged in the years leading to its independence.
The ad, produced by Texas-based Firehouse ad agency, is part of an educational and marketing campaign by Colonial Williamsburg to challenge Americans to put the news of today into historical context if they truly want to understand the issues facing the United States in the 21st century.