Dropping the “Of Commerce”, The Hampton Roads Chamber Rebrands

The region’s premier business organization is saying “Out with the old, and in with the new.” The Hampton Chamber of Commerce has rebranded into “The Hampton Roads Chamber.”

The organization that employs over 250,000 people in the region, wanted a brand that is reflective of their commitment to innovation and excellence.

According to a press release:

This new identity is reinforced by our overarching goals: becoming a impactful advocate by consistently and effectively leading the efforts to shape public policy and influence legislation that set the conditions for businesses to succeed, becoming a powerful economic partner by developing, diversifying and improving both the economy and quality of life in the region, and becoming an inspiring ignitor by promoting the important of regionalism and the power of collective impact.

The chamber was recently designated as a 5-star accredited chamber by the by the United States Chamber of Commerce,