ETC: Embrace The Culture Indie Music and Arts Festival

As the summer winds down and the temperatures start to cool, the music heats up at Town Point Park this weekend.  The 5th Annual Embrace The Culture Indie Music and Arts Festival will fill the Norfolk waterfront this Saturday with the best musical artists that might be under your radar.

An eclectic mix of local and national artists will fulfill anyone’s musical palates. From the surfer rock sounds of Virginia Beach’s LADADA (5 p.m. – main stage) to the Americana groove of Nashville’s Swear and Shake (8:15 p.m. – field stage).

The Framers kick things off at 3:30 p.m. on the field stage.  The band was featured earlier this year on Talkin’ Tunesclick here to check it out and find out more about the band.  Miss Tess and The Talkbacks follow with selections from their great, new album “Baby, We All Know”.

ETC Field Stage

3:30 p.m. – The Framers (Norfolk)
5:45 p.m. – Miss Tess and The Talkbacks (Brooklyn)
8:15 p.m. – Swear and Shake (Nashville)

ETC Main Stage

5:00 p.m. – LADADA (Virginia Beach)
7:00 p.m. – Amasa Hines (Little Rock)
9:30 p.m. – Smallpools (Los Angeles)

The Silent Disco is back as well as the very popular lawn games and the vinyl exchange tent. New this year will be a sunset yoga session along the river at 6:45 p.m., a conversation corner where you can mingle and make some new friends and a Love Tree in which you can leave messages on why you love Norfolk.

You can refuel with local craft beer and food offerings from Belmont House Of Smoke, Cogan’s Pizza and more.

It’s a great, family-friendly event and terrific way to discover new music.